En addition to his impressive success on YouTube, where he has nearly 9 million subscribers, Inoxtag, alias Inès Benazzouz, distinguished himself in April 2024, by climbing a summit of Everest. The documentary based on this adventure, “Kaisen”, released in September 2024, attracted 340,000 spectators in theaters and had tens of millions of views on the Internet.
The young man, network star, once again created an event, on November 21, with the release of the first volume of “Instinct”, a manga co-written with the screenwriter and director Basile Monnot (who directed “Kaizen”). and Charles Compain for the drawings. It tells the story of 19-year-old Haki, who has the ability to perceive the aura and intentions of those around him. In a few days, “Instinct” became the best seller during a manga launch in France.
Santa Claus too
Wednesday, December 11, from 2 p.m. to 4 p.m., he will be present at the BAB 2 shopping gallery, in the bay opposite the Sephora store, to sign his book. “We have never had so many messages on our networks, to know how to come. A lot from people who live far away,” notes Mélina Cherakrak, who is delighted that the shopping gallery she runs is one of the four in France where Inoxtag has chosen to operate.
Director of BAB 2, Mélina Cherakrak is satisfied with the attendance during the year 2024.
Émilie Drouinaud / SO
“We have never had so many messages on our networks, to know how to come. A lot from people who live far away”
She expects a very large crowd on the day of her visit. Which will only reinforce a year 2024 which it assures will be “among the best, since the creation of BAB 2, in 1982, in terms of attendance and turnover”.
-While waiting for Inoxtag, it is Santa Claus who has already taken up his duties since Wednesday December 4. He is present every Wednesday, Saturday and Sunday until December 22 and will be there Monday December 23 and Tuesday December 24. From the outset, he had requests from children to have his photo taken with them. They leave happy, with the photo, which he offers, in their hands. He will stay until December 24.
Around Ellian
Ellian, heroine of the Netflix animated film, “Ellian and the Spell”, has also been present for several days with her two parents transformed into monsters. “The Carmila company, owner of BAB 2, has established a partnership with Netflix, as it regularly does with Universal, Sony and others. Which allows us to have this type of animation,” explains Mélina Cherakrak.
Saturday, from 10:30 a.m. to 6:30 p.m., and Sunday, from 2:30 p.m. to 6:30 p.m., a creative workshop based on the film will be offered to children so that they can make their own snow globe on this theme. We will see them every weekend until Christmas.
Mélina Cherakrak judges that the 2024 Christmas period is looking good. “We have had six closures this year, most often of national brands going into liquidation. In return, we recorded nine openings, including one of the first stores in France, Celio-Camaïeu. »
It also highlights the opening of the Ultra premium brand, pet food, the TOC brand for kitchen equipment and of course the Lego store, last September.
