The French Institute is undeniably one of the most active cultural actors in Agadir. By joining forces today with Cultura Founty from the Bouhsine group, the establishment is banking on synergy to enrich its programming in the city.
“This partnership is structured around two main axes: the promotion of culture and linguistic support, with the aim of strengthening the cultural and linguistic offer for the inhabitants and economic actors of the region,” it is indicated in a press release.
Concretely, cultural events around various themes – literature, writing, painting, photography and gastronomy – will be organized jointly. “These events, open to a wide audience, will allow Gadiris to discover literary works, artistic techniques and culinary specialties. It also involves book signings, promoting a rich and diverse cultural exchange,” the partners specify.
But not only that. Cultura Founty, which positions itself as a key cultural player in Agadir, also wants to take advantage of this partnership for the benefit of its staff. This involves strengthening the language skills of the company’s employees. In this context, the French Institute will offer French courses intended to facilitate their professional development and cultural integration.
Thus, for Cultura Founty as for the French Institute, this partnership is strategic. This demonstrates Cultura Founty’s desire to offer an enriching cultural and educational platform for the benefit of a wide audience, while actively contributing to the enrichment of the cultural life of the city of Agadir.
Note that Cultura Founty is an innovative concept in the city. It brings together in the same place, a bookstore, spaces dedicated to co-working, young people, fine arts, cultural events and a café restaurant. It thus responds to a need in the capital of Souss which must continue to be strengthened to make it a more attractive city.
