Meghan Markle knows it, she suffers from a terrible image problem. Since her marriage to Prince Harry, the Duchess of Sussex has been singled out. And it hasn’t gotten any better since they left England for the United States, her native country. And this lack of sympathy is not exactly ideal when you want to start a business… Meghan Markle therefore has only one solution: improve its imageTo do this, she can count on her team.
But the least we can say is that Meghan Markle’s latest choices are not unanimous. Especially because the Duchess of Sussex seems to have a knack for boasting about her new career… during major events of the British royal family. This was the case, for example, on March 15. While the Diana Awards were being presented, Prince Harry’s wife officially launched her lifestyle blog America Riviera Orchard.
Meghan Markle: her dangerous strategy
While eyes were on the Trooping the color parade, where Kate Middleton made her comeback, Meghan Markle unveiled new commercial products. For many experts, these are not not coincidences at all. But rather a carefully considered strategy. ‘When you’re at the level of Meghan and Harry, everything you do in public is intentional’believes Sara Fruman, founder of Soul Evolution Media.
According to her, Meghan Markle’s intention was “to take advantage of this highly publicized day” to promote their brand. But for the marketer, it’s a bad idea. “However, if she had been my client, I would have advised her to consider the potential downsides of taking advantage of this publicity”she adds. And to give advice to the Duchess of Sussex to get her new business off the ground.
Is the Duchess lacking authenticity?
For the expert, Meghan Markle is approaching the problem from the wrong angle. “She has many strategies to make herself known, and the most effective would be to be creative and authentic, which Meghan does not seem to do.”, regrets Sara Fruman. The fault of his team? Maybe… However, Archie and Lilibet’s mother has surrounded herself with big names. In fact, it recently recruited two public relations specialists. The idea? Provide strategic advice.
“It seems that Meghan is either getting bad advice or she is not listening to the advice she is being given. The latter is perhaps more likely.”, estimated Sara Fruman. But Meghan Markle can still count on admirers who forgive her everything. And for good reason according to the specialist,
“sHer fans are mostly people who are just interested in what she’s going to do.”. And not when or how.
