works of art instead of advertisements, 32 cities including take action against “ugly”

works of art instead of advertisements, 32 cities including take action against “ugly”
works of art instead of advertisements, 32 cities including Libourne take action against “ugly” France

The list of 32 participating municipalities

Saint-Dizier (Haute-), at the origin of the project, then: (Seine-Saint-Denis); Avrillé (Maine-et-); Aix-en-Provence (Bouches-du-Rhône); (Hauts-de-Seine); Barentin (Seine-Maritime), Baulon (Ille-et-Vilaine); Béthune (Pas-de-); -Guillaume (Seine-Maritime); Bondues (North); (Cher); Châteauroux (Indre); Château-Thierry (Aisne); Graulhet (Tarn); (North); (Mayenne); () ; Longwy (Meurthe-et-); L’Haÿ-les-Roses (Val-de-Marne); (Hauts-de-Seine); Naveil (Loir-et-Cher); Neuvy-sur-Barangeon (Cher); Orry-la-Ville (Oise); Plouzané (Finistère); (Hauts-de-Seine); Quessoy (Côtes-d’Armor); (Loire); Sablé-sur- (Sarthe); Saint-André-lez- (North); Saint-Raphaël (); Salbris (Loir-et-Cher); Talmont-Saint-Hilaire (Vendée).

Until December 8, 2024

After Covid, “we had this slightly crazy but somewhat simple idea of ​​diverting what is ugly, an advertising panel which is made to sell, in order to expose beauty”, explained the young city councilor during a a press conference at the salon of mayors and local authorities in , claiming to want to “create gaps of light in people’s lives”.

“We learn art when we get out of our car and drive our children to school”

For the 2024 edition, high-resolution photos of paintings by Ingres, Caillebotte and Renoir will adorn shop windows, construction site gates and advertising panels until December 8. In total, a thousand supports spread across the 32 partner cities, ranging from Aix-en Provence to Roanne or Béthune.

“We take culture everywhere”

“We pick up art when we get out of our car and drive our children to school,” “without having to go through the museum door,” says Didier Fusillier, president of the Réunion des musées nationaux-Grand Palais. , which made high-resolution photos of the paintings available to the municipalities, drawn from a photographic collection of 1.5 million works. “We take culture everywhere and we know that that’s how we bring people to museums,” adds Yann Galut, mayor of Bourges, whose city has been designated European Capital of Culture in 2028.

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