After inventing the first book that smokes, publishing his first cookbook entitled “It smokes in the kitchen», then played the mascot of the American delegation to the Paris 2024 Olympic Games, Snoop Dogg is back where no one expected him.
The king of Gangsta Rap has just launched his own line of jewelry, called Lovechild. A collection imagined in collaboration with Metal Alchemist, a jewelry brand, and Gamma, the music company with which the rapper is associated.
«I chose to call the collection Lovechild because I felt like the world was full of anger, negativity, and division, and I know I am driven by love. The newspapers are quick to bring you bad news, so we step in with a whole new force of love», Explains Snoop Dogg to Hollywood Reporter.
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And the 53-year-old rapper added that “Lovechild is a child created from love. I choose to lead with love…for the child that still lives within me, for the child that lives within each of us. I wanted to have a product that I could share with the world that spoke to every element of who I am at this time in my life».
Rings, earrings and bracelets make up this line which combines style, allure and craftsmanship in silver and gold tones. Currently, in pre-sale on the Metal Alchemist website, Snoop Dogg’s jewelry will be available for sale from December 6, a few days before the release of his new album, Missionaryscheduled for December 13.
