DECRYPTION – The match between Donald Trump and Kamala Harris was followed by more than 42 million viewers on TV, compared to nearly 57 million in 2020.
Is the Donald Trump “election product” still a good deal for the media? Tuesday, the evening around the presidential election between the Republican candidate and Democratic Vice-President Kamala Harris was followed across the Atlantic by approximately 42.3 million viewers on 18 television channels, according to Nielsen data. A result down significantly compared to the 2020 election, which attracted 56.9 million viewers in prime time. The fall amounts to almost 26%. It’s far from being a straw: a quarter of the viewers have vanished.
In detail, Fox News took the lead in ratings during prime time. The conservative channel, generally the leader in political events, attracted nearly 9.8 million viewers. It is ahead of ABC with 5.7 million people. MSNBC, which attracted 5.5 million viewers, overtook CNN for the first…
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