For once, it is not on the sweet side but on the savory side that Cédric Grolet has caused controversy. His new creation, a “ham and cheese baguette with truffle supplement” launched at the end of October in Paris at 30 euros, had difficulty getting through to a lot of Internet users.
“It’s the price of a dish at a restaurant, it’s serious”«30 euros a sandwich, we’re walking on our heads! »“it’s downright theft” can we read under the video spotted by Madame Figaro of Carla Sofiya, a Parisian influencer who tasted the famous sandwich on TikTok. Even if the latter enjoyed her lunch “really good ”, she herself concedes: “It’s not worth the price because it’s 30 euros.”
What justifies this price of this ham and butter? The products « d’exception » used according to Madame Figaro: in addition to Paris ham, the traditional butter and pickles, the baguette would be homemade with chestnut flour and there would also be Périgord truffle to spice things up a little more.
