Paris: in his ephemeral restaurant, former “Top Chef” Xavier Pincemin twists his dishes with Pepsi

Paris: in his ephemeral restaurant, former “Top Chef” Xavier Pincemin twists his dishes with Pepsi
Paris: in his ephemeral restaurant, former “Top Chef” Xavier Pincemin twists his dishes with Pepsi

“It’s still fun to cook with Pepsi!” » Former winner of Top Chef (2016), Xavier Pincemin will apparently have fun for a week. From May 23 to 29, the chef of Pincemin (Versailles) will take the reins of a pop-up restaurant at 2, rue Bichat (Xe), in collaboration with the Pepsi brand. “It’s an ephemeral restaurant where we revisit the classics of the street food with Pepsi sauce,” explains Thomas Thibord, the brand’s French marketing manager.

To garnish the plates of Pepsi Street Food, Xavier Pincemin was given carte blanche to offer “street food, but with good products,” he says. “There are three different universes and a job behind them. It’s not just a sandwich shop,” boasts the chef. The street food of Paris, New York and Seoul inspired four menus, all concocted with the American brand’s drink.

Pepsi in all sauces

“For this pop-up restaurant, I use a lot of discounts from Pepsi,” explains the winner of season 7 of Top Chef. When heated, it caramelizes and I use it extensively in sauces. I’m going to deglaze my mushrooms with Pepsi, glaze my meats with it, add caramel from the drink to my desserts. The goal is ultimately to remove the sugar and replace it with that of Pepsi. »

Burgers, hot dogs… All of Xavier Pincemin’s street food was prepared with the American drink.

Œuf meurette, croissant burger and French toast for the Parisienne; Pizza, hot dog and cookie for the New Yorker; Salmon, fried chicken and cherry dessert for the Korean… And finally, a vegetarian formula – all necessarily twisted with the help of the US drink: four adult formulas are offered at the price of 25 euros each. A formula for children is available for 15 euros.

Between 1,500 and 2,000 people are expected by the brand, which also wanted to brighten up meals with DJ sets and other entertainment in a decor in the colors of its brand. The expected audience corresponds to that of the star chef of social networks.

With more than 2.5 million subscribers on Tik Tok, Xavier Pincemin attracts a young, food-loving audience. “It’s in my DNA, the networking side, so it’s a collaboration that fits well with my community. It ticks the same values, particularly in sport because this brand is very often present at major world sporting events. »

To satisfy his fans, the chef assures: “We are already preparing in the kitchen”. For a temporary restaurant which, he admits, is “particularly close to his heart”.

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