Copyright management in digital

The technology company specializing in the field of music (GMC) led by Salif Traoré known as A’salfo of the Magic System group and the Burkinabè Copyright Office (BBDA), represented by its general director Patrick Léga, signed an agreement. This agreement, which contains a revolutionary solution, is the result of singer A’salfo’s reflection on the problem of copyright during his studies at HEC Paris. The engineer Cheick Sylla will help in the practical phase of the work which will consist of equipping all the music broadcasting spaces (maquis, bars, radio, televisions, etc.) with “beacons” which will be transferred in real time to a dedicated server all the movements of the songs played, the places, the names of the leisure spaces, the classification of artists according to their audiences.

The update, regularly made to Burida, will allow this institution to achieve a fair distribution of artists’ royalties. It is therefore an innovative solution unique in Africa for artists.

Although the BBDA is the first copyright management organization to have accepted the application of this solution, other offices will soon be able to follow suit, notably those of Benin and Senegal.

The signing of this agreement was preceded by a high-level panel with the theme: management of rights in digital and the challenges of AI, moderated by Serges Agbatou, the DGA of Burida, Akotchayé Okio, sub-Saharan Africa manager of Sacem, Samuel Sangwa, Africa Regional Director of Cisac (International Confederation of Societies of Authors and Composers) and Traoré Salif known as A’salfo, Commissioner General of Femua.

At the microphone of Africa radio, Patrick Léga and Salif Traoré speak, let’s listen.

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NEXT Valady. Jean Couet-Guichot and Gaya Wisniewski, two artists in residence within the region