“I hope my customers understand…”

After more than 100 years of history, the renowned bakery famous for its “Mont Blanc” is closing its doors: “What will I do in the future?” I do not know “

After more than a hundred years of existence, this iconic bakery will welcome its last customers in a few days. Jo, its ultimate owner, looks back on the moving family history that links him to the establishment.

The Geebelen bakery will welcome its last customers on June 30. – Facebook (screenshot Jo Geebelen)

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Published on 05/06/2024 at 9:50 p.m.

Jo still doesn’t know what he’s going to do in a few weeks. And for good reason, the Geebelen bakery, which he has run for more than thirty years, will soon close its doors. A page of history is turning for this emblematic establishment in Genk.


When asked about the origin of the bakery, Luc, Jo’s father, is curt: “We have already done research in the city archives, but we do not have a definitive answer.” One thing is certain, it is over 100 years old. Luc took it over when its founder, his own father, died when he was not 15 years old.

“We cannot compare the bakeries of the time with those of today. At the time, we were mainly specialized in making bread and not pastries. Above all, there was a need for bread,” he explains.

In 1958, the bakery had to move to the center of Genk. Three years later, another change of address, this time in the direction of “Europalaan”.

Benoît Jérôme, Sandrine Halin and Robin Flores are trained teachers and open the gourmet playground.Benoît Jérôme, Sandrine Halin and Robin Flores are trained teachers and open the gourmet playground.

Three teachers open “La récré des gourmands”, a sandwich shop-bakery-pastry shop in Sart-Tilman

A few decades later, the bakery passed into the hands of the new generation. Jo, Luc’s son who is now 90 years old, took over the bakery in 1990, details HBVL.

“At the turn of the century, we installed a terrace. It has always worked very well. The difference was that I didn’t make bread, but only pastries,” says Jo.

Even today, the bakery is renowned for its traditional pastries such as Limbourgeois flan, cakes and even Mont-Blanc, a puff pastry covered with chocolate mousse and icing sugar.

“Demand is very strong. There are even people who come from the coast especially for our Mont Blanc,” adds Jo Geebelen, proud of the reputation of his establishment.

At the age of 62, he has now decided to close the doors of the establishment and looks to the future with philosophy. “What will I do in the future?” I do not know. The premises have been sold. I’m going to let things come to me. Maybe I’ll go out in the sun a little more.” he confides. Between now and June 30, however, he still has a little work to do. It is only after this date that the Geebelen bakery will definitely be ancient history.



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