Caftan Week 2024: the new generation of Moroccan designers at the forefront

Caftan Week 2024: the new generation of Moroccan designers at the forefront
Caftan Week 2024: the new generation of Moroccan designers at the forefront

As the big Caftan 2024 fashion show approaches, the spotlight turned to the new generation of Moroccan fashion designers during the young talents parade. Organized on the afternoon of May 10, this event highlighted eight emerging talents, each hoping to win a place to participate in the grand Caftan 2025 fashion show.

Led by the talented Meryem Boussikouk, these designers bring new life to the Moroccan caftan, weaving pieces that not only celebrate a rich heritage, but also tell captivating stories through their creations.

The young talents parade is recognized as one of the major platforms for discovery and support for rising stars of Moroccan fashion. This unique meeting took place on the sidelines of Caftan Week, a celebration of culture and innovation in Moroccan fashion which is currently being held in Marrakech. Organized under the aegis of the magazine Femmes du Maroc, this event offers an exceptional showcase for the dynamism of national fashion with a theme this year entitled “Morocco Land of the Caftan”.

The jurors of this competition are none other than emblematic figures of Moroccan fashion. Meryem Boussikouk, pioneer recognized for her commitment to Moroccan fashion and president of the National Association of Moroccan Fashion Designers, brings her expertise to young talents. Abdelhanine Raouh, famous for his avant-garde creations which revolutionize the classic structure of the caftan, and Mao Lakhdar, known for his daring reinterpretation of the traditional caftan, complete this panel of exceptional jurors.

This parade of young talents crowned Imane Bamouss, who brilliantly demonstrated her talent and won her place to participate in next year’s big Caftan parade.

The highlight of this fashion week was the big fashion show on May 11, organized at the prestigious Golf Al Maaden. This evening saw the presentation of collections which interpret the theme of the year through creations which dialogue with Moroccan history and culture. The parade will stand out for its innovative approach, with a redesigned podium and a series of animations that will enrich the spectator experience.

Caftan Week is built around a celebration of Moroccan heritage, integrating various locations and formats to create a rich and diverse event. The initiative is reinforced by the collaboration with the national channel 2M, which will broadcast the parade, thus ensuring wide media coverage which will contribute to the promotion of this wearable art both on the national and international scene.

This year’s event is part of an approach to promoting the caftan, seeking to both celebrate and perpetuate this tradition in a modernized context, thus reflecting the evolution of Moroccan society and its openness to the world of high fashion.

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