The great return of esotericism: our complete file

Astrology, tarot, numerology, clairvoyance… Follow us in this universe, more popular than ever, where the risks of abuse are now increased by the power of social networks.


Published at 9:25 a.m.

Life and death of a false witch

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PHOTO MARTIN TREMBLAY, THE PRESS

Isabelle Buron, aka Stella Lerouge

In the video posted on TikTok, a pretty redhead with lulus brandishes a dried bay leaf. “It’s time to go get the bay leaf that’s lying around in your pantry. We are going to write an intention. » Pen in hand, she does so. And then, all smiles, she sets the leaf on fire. “The smoke released will serve as a messenger for you. »

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In orbit thanks to social networks

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PHOTO MARTIN TREMBLAY, THE PRESS

For 20 years, Lili-Anne Dubois was a television researcher. In her free time, she was passionate about astrology. She was taking classes. Then, she began doing astrological consultations on weekends. In 2013, she wrote a book with 15 personalities, of which she drew up a sky map. In 2020, at the age of 40, tired of research work, she decided to get started. Lili-Anne Dubois, researcher, officially becomes Mademoiselle Lili, astrologer.

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Boost your career thanks to the stars

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PHOTO MARTIN TREMBLAY, THE PRESS

Caroline Malo worked for years in an advertising agency. She retrained in astrology and now advises business leaders using this tool.

As a child, Arsène Talbot was already interested in astrology and the “esoteric arts”. “Like a large majority of women, as a young adult, I put aside everything that was intuition and I really relied on my Cartesian skills,” says the woman who first worked in marketing, communications and sales. Then the pandemic hit. “It crossed my path again. It was so strong and I saw so many connections that I went into business in astrology. »

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“What’s your sign?” »

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PHOTO MARTIN TREMBLAY, THE PRESS

Tarot, witchcraft, oracles, crystals: on social networks, influencers who offer esoteric content number in the thousands.

When she had to find a topic for her master’s thesis in 2018, Leona Nikolić noticed that a theme kept coming up in discussions within her social circle of twenty-somethings.

People were always asking each other: “What is your sun sign? What is your ascendancy? What is your moon sign?” As soon as I went to a party or met a new person, I was immediately asked the question: “Have you Co-Star ?? That interested me. I started thinking about this.

Leona Nikolic

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