Media Estimation: measuring and promoting impact in the media

Media Estimation: measuring and promoting impact in the media
Media Estimation: measuring and promoting impact in the media

In the bustling world of communication and media, the Parisian agency Estimation Média stands out for its unique expertise, combining data and media to support professionals in the sector.

Founded 30 years ago, this human-sized agency, managed by Laetitia Trois-Girard and Noémie Hugot, offers a tailor-made service to a varied clientele, ranging from fashion to lifestyle, including watchmaking and automobiles. and tourism.

The main objective of Estimation Média is to evaluate the impact of published content on its clients, whether it be publications on social networks, product launches, or organized events. Through in-depth media studies, the agency measures its clients’ activity and visibility in the media space, providing an objective and expert perspective on the effectiveness of their communication strategies.

Estimation Média relies on tools specifically designed for its activities, including the iMatrix application. This tool provides a complete visibility measurement, including a valuation equivalent to the purchase of advertising space. This approach allows the agency’s clients to position themselves effectively in relation to their initial investment, by evaluating the impact of their communication actions on different media.

The agency advocates a personalized approach, adapting its studies to the specific needs of each client. Thanks to a standard methodology enriched with additional indicators, Estimation Média offers a detailed analysis of publications, ranging from the type of article to the mention of the products or subjects mentioned. This attention to detail allows precise valorization of the media impact of its clients.

In addition to its visibility measurement services, Estimation Média carries out international digital monitoring, capturing relevant publications on the internet, blogs, and social networks. This monitoring makes it possible to identify trends, peaks of activity, and to alert customers to opportunities or the need for strategic adjustment.

An essential partner for professionals wishing to measure and promote their impact in the media

The iMedia Review tool complements the Media Rating offering by highlighting content published on various media. This application allows you to create visually attractive media reviews, integrating press publications, online articles, and publications on social networks, thus offering a global and impactful vision of media visibility.

With a team of dedicated experts and tailor-made tools, Estimation Média positions itself as an essential partner for professionals wishing to measure and promote their impact in the media. By providing accurate analysis and engaging media reviews, the agency helps clients successfully navigate today’s complex and ever-changing media landscape.

Advertorial content. The TF1 INFO editorial staff did not participate in its production.


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