“#Blockout2024”: what is this pro-Palestinian hashtag born after the Met Gala?

“#Blockout2024”: what is this pro-Palestinian hashtag born after the Met Gala?
“#Blockout2024”: what is this pro-Palestinian hashtag born after the Met Gala?

It has more than 50,000 posts on Instagram, 24,400 videos on TikTok, and thousands of messages on X. For several days, social networks have seen the #blockout2024 flourish. The objective of this hashtag: to block public figures who support the Israeli government or who do not speak out on the bombings targeting the Palestinian population.

It was the Met Gala ceremony, which ignited the powder. On May 6, while the Gazan town of Rafah was the subject of intense Israeli bombardments, Internet users noticed that at the Met, in New York, no comments were made on Gaza.

In the process, several Internet users are calling for the movement to be expanded and to unsubscribe from all public figures who do not use their platforms to denounce the human losses in Gaza.

“These people have every chance to bring change to this world,” said one user on TikTok. “And instead of using their platform to talk about shit that matters, they’re using it to make money.” »

“Digital guillotine”

This operation, also called “digital guillotine” (“digital guillotine”) or “digitine”, spares no one, not even Kim Kardashian. The influencer has been singled out since she responded “free everybody” (“free everyone”) to a person who chanted “free Palestine” (“Liberate Palestine”), during a conference to which she was invited, in Hamburg, Germany.

In recent days, the hashtag has arrived in France, as have lists of influencers to no longer follow. “The reasons why these people are so rich is because we enable them by giving them our attention, so we are kindly taking back our attention and telling them that’s enough », Claims a TikTok user in particular.

Since the launch of the boycott, some French content creators have shared prize pools on their social networks aimed at helping Palestinians.

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