the beautiful tribute from Lorànt Deutsch

the beautiful tribute from Lorànt Deutsch
the beautiful tribute from Lorànt Deutsch

It was a beautiful, unexpected and spontaneous tribute that the actor and host paid on RTL but also on You Tube, with the À tout berzingue collection which highlights French cities, Lorànt Deutsch in Paris Match. The author of “Metronome” took to his Instagram account in front of one of the posters celebrating the magazine’s 75th anniversary. “Frankly, the new Paris Match advertising campaign is rubbish, it’s legendary, it’s original. They guys got it all figured out. If one day I have to be on the cover of a magazine, I want it to be Paris Match, the weight of the words, the shock of the photos. They have always been there, they are still there, they always will be there. »

Four collector posters

For its communication campaign presented in four posters which imagine yesterday’s stars reading your favorite magazine, Paris Match called on Havas Paris. “We wanted to create truly beautiful posters with a striking concept that was primarily visual, with few words, to be as close as possible to the spirit of Paris Match. » explained Stéphane Gaubert, creative director of Havas Paris.

The rest after this ad

“We featured heroes of the past reading today’s magazine to show that Paris Match is an essential news media for understanding the world as it is. » described Benoit Lozé, Director of Strategy at Havas Paris.

The rest after this ad

“Our 75th anniversary is the right moment to strengthen the unique bond that the French have with Paris Match. With this campaign, we reaffirm that, since its launch, and for decades to come, Paris Match tells the stories of those who make the world. When History and stories intertwine, when heroes emerge in the midst of facts, when the extraordinary lives of ordinary people rub shoulders with the ordinary lives of extraordinary people… The hearts of the French beat with Paris Match,” commented Pierre-Emmanuel Ferrand, General Manager in charge of Digital and Press at Lagardère News.

Many personalities wished Paris Match a happy birthday, from fashion popess Anna Wintour to Hollywood star Ryan Gosling, including Pierre Niney, Raphaël Quenard and many others.

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