The inauguration of the new Aldi supermarket near the Pont Saint Frai has just taken place in the presence of elected officials and in all areas it is up to date and in the spirit of the times. The director of the Toulouse regional company, Steve Wolnik, and Julie Charpentier, Director of Development, presented with faith and conviction 100 years of commercial tradition and its evolution.
ALDI France supports local and regional producers, more than 800 of them. More than 75% of the food products sold by the brand are of French origin, including 100% of the milk, 100% of the eggs and 99% of the meat. The assortments also adapt to local specificities, through around fifty specialties referenced by each regional company.
This long-term collaboration with local producers is made possible thanks to long-standing commitments (30 years for some) held with suppliers: SMEs and Large Groups. ALDI France offers 1,800 quality references at low prices, including sustainable and ethical products, with more than 90% own brands on the shelves, product quality criteria are controlled. French consumers can also consult online at any time the origin of the meat (products containing more than 3% meat).
The first ALDI France store opened its doors in 1988 in Croix in the Hauts-de-France region and more than 1,300 stores (in 2021) followed, managed by 13 regional companies. 9,000 employees work for the brand, 90% of whom are permanent employees. Inventor of the “discount” concept, ALDI Nord strives to continually reinvent it while respecting the values that make up its DNA: Simplicity, Responsibility and Reliability.
Quality at the right price, everywhere; no one-off promotions but choice of references to offer the best quality at the best price, wherever you are, all year round. Uncompromising quality at ALDI, we favor good products rather than big brands.
