“Operation Madonna”: Madonna offers Rio and giant concert as end of tour

Madonna offers Rio and giant concert as end of tour

Published today at 3:17 p.m. Updated 4 minutes ago

“Welcome, Queen”: on posters, the welcome message is addressed to the one and only “queen of pop”. Who gives, on Saturday, a giant and free concert, the finale of his “Celebration Tour”, to the glory of his 40 years of success.

Recovered after her health problems which panicked her fans last year, the 65-year-old American singer arrived in Rio on Monday after more than 80 concerts in Europe, the United States and Mexico. Three planes and 270 tons of equipment landed with it, according to production.

As befits a star of her caliber, she has established her quarters at the legendary Copacabana Palace, connected for the occasion by a footbridge to the beach where a gigantic 800 m stage has been set up.2.

The “show” promises to be the most monumental of his career. In front of the stage, the organizers plan to bring together on “the largest dance floor in the world” up to 1.5 million spectators, a figure that has not been reached in the past on the same beach as the Rolling Stones, in 2006. The arrival of 150,000 foreigners by special flights is expected, and hotel occupancy is approaching 100%.

The Town Hall is rubbing its hands, arguing that the concert will generate 293 million reais (53 million euros) for the local economy, or 30 times more than the investments made.

“It will undoubtedly be one of the biggest international events in Rio: it will boost our economy and attract tourists from Brazil, Latin America and around the world,” enthuses the Secretary of Tourism of the City Hall, Daniela Maia.

The Town Hall will deploy a police force equivalent to that of New Year’s Eve in Copacabana, one of the most famous in the world, which attracts large crowds. “Operation Madonna” will mobilize 4,500 agents, aided by drones and facial recognition cameras.


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