New activation for Belmond, a hotel group belonging to LVMH, which presents the Observatory, a carriage designed by the artist JR for the Venice Simplon-Orient-Express. Renaissance inspiration, craftsmanship and ultra-luxurious details, discover this initiative which is already defined as an artistic destination in its own right.
Expertly merging art and luxury hospitality, Belmond Group reveals its latest collaboration with designer JR. In the program? A wagon transformed into a true masterpiece where each detail, each pattern, tells a story.
A suite wagon signed JR
In the world of luxury travel and hospitality, the Venice Simplon-Orient-Express particularly stands out. A true icon of refinement, this legendary night train takes on new splendor with the introduction of the Observatory, a suite exclusively designed by contemporary artist JR.
Presented during a floating exhibition during the first week of the Venice Biennale, the Observatory suite is directly inspired by the cabinets of curiosities of the European Renaissance.
Curved corners, round windows and places to daydream
Here, JR reinvents the aesthetic of the wagon in collaboration with renowned craftsmen. It infuses every detail and pattern with a captivating story, evoking a bygone era to create a truly immersive experience. Note that the Observatory suite is designed to accommodate only two guests.
As JR explains: “With the Observatory, people can enter into my imagination. I first imagined the wagon thinking about shapes, with curved corners and round windows, so that passengers would have small places to daydream. Guests can now step into an artist’s private space while being in one of the most luxurious suites in the world. Be able to experience this creative hub for the duration of a. journey is very special and has never been seen in this way before.”
This experience will be available for reservation this summer, for departures planned from March 2025.
