calculations – The institute wishes to adapt “to the behavior of the French and to the evolution of content offers”
Médiamétrie will integrate the preview, or viewing a series or a show on a channel’s platform before its broadcast on television, to the audiences of the programs concerned, the measurement institute announced on Wednesday.
“If the total audience of the preview was already counted globally”, that is to say in the global audience of the channels, this data is “now available by program and is added to the consolidated audience of each content, eight days after its live broadcast”, in the same way as the replay.
The first results “will be available to Médiamétrie customers on September 10” and “will concern the audience preview programs broadcast live on September 2,” the institute said.
This makes it possible to adapt “once again to the behavior of the French and to the evolution of content offerings,” underlines Laurence Deléchapt, TV and cross-media director of Médiamétrie, in a press release.
This is a new step after the integration in 2020 of the audience achieved outside the home and/or on the move regardless of the screen, then, in January 2024, of the audience achieved on Internet screens at home, including in homes not equipped with a television.
Médiamétrie (…) - 20minutes
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