Impact of the effects of climate change on the health of skin and hair

The Ifop Wellbeing teams offer an exclusive study to address an issue at the heart of current concerns:

The perceived impact of climate change effects on skin and hair health.

Major environmental transformations (increased pollution, prolonged UV exposure, temperature and humidity variations) are redefining consumers’ skin and hair/scalp care needs and routines. Expectations are now turning towards multifunctional, preventive products adapted to diverse climatic contexts.

This study will allow :

• to understand how consumers perceive the effects of these environmental changes on the health of their skin and hair.
• to identify changes in beauty routines and expectations for guide the development of suitable products.
• to access actionable insights to transform these environmental challenges into growth opportunities.

A focus on two key beauty markets:
The United States and China, two dynamic territories showing growing interest in preventative and multifunctional beauty solutions, in response to their diverse environments.

Study details:

• Sample : 1,000 women per country (US and China), nationally representative.
• Deliverables : Complete report of the results, accompanied by a personalized oral restitution.
• Planning : Results available from February, subject to agreement before the end of December.

To find out more, download the brochure (in English) by filling out the form.