Marrakech welcomed, on January 28, 2025, the international conference on technological innovation and tourism investment.
Organized by the Moroccan Tourist Engineering Society (SMIT) and the Ministry of Tourism, Crafts and Social and Solidarity Economy in close collaboration with a tourism, this event will highlight synergies between innovation and investment .
This conference will bring together leading actors such as Zurab Pololikashvili, secretary general of one tourism, Fatim Zahra Ammor, Minister of Tourism, and Karim Zidane, Minister Delegate in charge of investment, Imad Barrakad, Director General of Smit that eminent experts in the tourism and tourism investment sector.
This conference offers a unique platform to explore the latest global trends in technological innovation applied to tourism, encourage investments in smart solutions and promote digital growth of small and medium -sized enterprises in the sector.
-Beyond exchanges and debates, the conference will be an opportunity to celebrate excellence in terms of innovation through a prize ceremony rewarding the most promising startups that participated in the competition launched by SMIT in partnership with One tourism.
“This conference is much more than a simple event. It is a inflection point which will allow us to build Moroccan tourism meeting the expectations of new generations of travelers and using individual and private initiatives in accordance with high royal directives ”said Imad Barrakad, CEO of SMIT.
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