The Honda Prologue, the Japanese brand’s first 100% electric SUV, is enjoying dazzling success in the United States.
In just seven months since its launch, it has sold more than 33,000 copies in 2024, even surpassing the sales of the Honda Passport, its thermal equivalent, and several electric models from General Motors which provided its technical basis! A remarkable performance for a vehicle that was denigrated and doomed to failure at its launch.
During its presentation, the Prologue did not escape criticism. Some observers doubted its ability to establish itself, considering it a simple, poorly constructed variation of General Motors’ Ultium platform. However, Honda has proven the opposite by carefully adapting this base, adding specific keys, precise settings, and a software interface specific to the brand.
The Prologue quickly established itself as a benchmark thanks to its solid specifications and a user experience close to thermal vehicles, which reassures buyers. Equipped with an 85 kWh battery, it offers a range of up to 476 km. Fast charging still remains its downside with a maximum power of “only” 155 kW which allows you to go from 20% to 80% in 35 minutes.
Honda enjoys great love on the American continent
So to succeed, Honda has not skimped on the means to attract its customers. In addition to an attractive price of less than 40,000 Euros with local aid, the brand has included a form of “all-in-one” with charging solutions at home or while roaming, while covering part of the transport costs. ‘facility. This is how to make an SUV that combines space, autonomy and flexibility more glamorous.
American customers also praise the reliability and after-sales service of Honda dealerships, while the brand’s heritage in hybrid technology continues to reassure.
Despite this success, Honda has still not introduced the Prologue to the European market. However, compared to brands like Hyundai or Tesla, the Prologue would undoubtedly have solid arguments to convince. The success of the Prologue could well serve as a model for Honda’s electric future, in Europe and elsewhere, with or without… Nissan.
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