The world price of olive oil, used as a reference by manufacturers for bottling, has gone from 2,700 euros per tonne in 2020 to more than 10,000 euros in 2024This means that its price has quadrupled in just four years.
The main cause of this increase is drought in spainwhich drastically reduced production. Meanwhile, consumer demand remained stable, which logically pushed up prices. If we look at prices in stores, The leading brand Puget has seen its price double in three yearsnow reaching 14 euros per bottle. This is an impressive inflation for a single product. However, some brands are trying to play on the appearance of products to attract customers with more attractive prices.
Fake olive oil? Is it legal?
Some bottles, whose green color suggests olive oil, actually contain 80% sunflower oil and only 20% olive oil. If the label clearly mentions the presence of sunflower oil, the word “olive” is often written in larger letterswhich can be misleading. These types of practices, although legal, can be misleading to the consumer. It is therefore essential to be careful read the composition before buying.
These products are actually in accordance with the legislationbecause The brands have had these practices validated by their legal departments. But is it morally acceptable? Everyone must form their own opinion.
Read more
