Canal+ campaign designed by BETC Paris
TV device, VOL
First broadcast August 25, 2024
To mark the release of season 4 of Slow Horses and the upcoming season 3 of Hippocrates, Canal+ and Apple TV+ are combining their universes in an advertising campaign to promote their partnership since April 2023. This gives all Canal+ subscribers access to the entire catalog of series and films on the American platform via myCanal. The film directed by James Hawes (Birth), who directed the first season of Slow Horses, stars Gary Oldman, who plays the anti-hero Jackson Lamb from Slow Horses, in the middle of filming the series. During a break, he meets Louise Bourgoin at the production table, who plays Chloé Antovaska, the anesthesia-resuscitation intern from Hippocrates, who is filming in an adjoining studio. Both in character, their meeting will give rise to an unexpected exchange. A comedy behind the scenes of the filming that humorously illustrates the richness of the partnership’s editorial promise: The best series are found in Canal+.
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