In April 2023, Canal+ signed a distribution partnership with Apple TV+allowing all its subscribers to access the entire catalog of series and films on the American platform, directly via myCANAL.
A little over a year after signing this agreement, CANAL+ and Apple TV+ have decided to highlight this collaboration by launching a new advertising campaign.
Made by the agency BETC and directed by James Haws, known for directing the first season of Slow Horsesthis campaign highlights with a touch of humor the diversity of the content offered by this partnership under the slogan: “ The best series can be found on CANAL+ ».
In this advertising film, the two platforms are represented by two emblematic actors:
Gary Oldman, who plays “ Jackson Lamb », the hero of Slow Horses for Apple TV+, on the occasion of the release of season 4, available from September 4.
Louise Bourgoin, in the role of “ Chloé Antovska », the Hippocrates anesthesiologist intern for CANAL+, which will soon return for a season 3.
The commercial shows the two actors on the set of their respective series, in adjacent studios. During a short break, they cross paths at the control room table, offering an unexpected and amusing encounter of their characters.
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