Paris Saint-Germain and the Pernod Ricard group, whose head office is in Marseille, have announced a partnership until 2028. An association that is somewhat surprising and which has aroused the anger of many OM fans.
A controversial partnership. Paris Saint-Germain announced on Monday that it had entered into an agreement with the Pernod Ricard group. As a reminder, the headquarters of the spirits giant with 240 brands is in Marseille. Enough to arouse the ire of many Parisian and Marseille supporters, rivals on the football pitches.
“Shameful, I am launching #BoycottRicard” ; “Old Ricard must be turning in his grave” ; “Collaborators” ; “Aren’t you ashamed?” ; “Disgusting !”we can read in bulk on the social network X. Reactions which are unlikely to change the minds of the Parisian leaders.
In a joint statement, the two entities announced that their association would put “forward the group’s entire portfolio of premium brands.” The agreement runs for four years and will cover PSG’s men’s and women’s teams, as well as handball.
Pernod Ricard devient “the club’s sole supplier of champagne and spirits, with dedicated visibility and communication rights as well as tailor-made experiences.” The spirits brand has recently signed a number of contracts in football, notably with the English Football Association and Arsenal.
