PARIS, Sept 2 (Reuters) – Pernod Ricard has signed a four-year sponsorship deal with Paris Saint Germain (PSG), the French spirits maker said in a statement on Monday.
The deal comes as France’s top-flight league, Ligue 1, seeks to maintain its audience following the departure of star striker Kylian Mbappe, who left PSG for Real Madrid this summer.
Pernod Ricard becomes an official global partner and will be the club’s sole supplier of champagne and spirits, the company said. (Reporting by Sudip Kar-Gupta; Editing by Augustin Turpin; Editing by Tassilo Hummel …
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