Adidas is entering Formula 1 for the first time by becoming the official supplier of the Mercedes-AMG PETRONAS F1 team from the 2025 season. This multi-year partnership provides for the design of a complete range of equipment, including clothing , shoes and accessories, intended for the entire team, from drivers to engineers. A collection with limited editions for fans of the team will also be released.
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For Adidas, this new commitment to Formula 1 will make it possible to “target new customers” through a discipline that has “a great influence on sport and street culture”according to son PDG Bjørn Gulden.
“Our partnership with Adidas is a true statement of intent as we open a new chapter for our team”underlines Mercedes director Toto Wolff. “Adidas is an iconic brand, which shares our commitment to performance but with style and sophistication. This announcement is that of a revolutionary collaboration which will redefine the clothing equipment of a team and its fans in F1. »
As a reminder, in 2025, Mercedes will still field George Russell who will be supported by rookie Kimi Antonelli.
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