The two brands have been collaborating since 2021and this renewal marks their continued commitment to the growth and value this collaboration brings to both parties. These years also witnessedspectacular growth for Formula 1which now has a cumulative television audience of 1.5 billion viewers following its Grand Prix, 750 million fans worldwide, and 96 million followers on social networks.
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For its part, Crypto.com has multiplied its number of users tenfold, now reaching more than 100 million users worldwide. Through this renewed partnership, Crypto.com will focus on creating exclusive fan experiences and activations at various Grand Prix, with also a strong presence at key races throughout the season.
Crypto.com is also the official title partner of the Formula 1 Crypto.com Miami Grand Prix since its first race, in 2022, and will continue this collaboration.
Formula 1 Chief Commercial Officer Emily Prazer said: “We have had a great partnership with Crypto.com since 2021, and this extension makes them one of our long-term partners. Our sport has evolved significantly during this time, so we’re excited to have them on board through 2030 and can’t wait to see how they interact with fans through their in-race activations. »
Steven Kalifowitz, CMO of Crypto.com, added: “Formula 1 was one of our first global sporting partnerships and a key driver in elevating Crypto.com to the world’s most recognized cryptocurrency brand. We are more optimistic than ever about the future of cryptocurrencies. We can confidently say that cryptocurrencies are here to stay, and we look forward to maintaining this momentum with Formula 1.”
This partnership renewal comes at the same time as several important milestones for Crypto.com. The company recently released its 2025 product roadmap, which includes launching transformative services and offerings to become the one-stop brand destination for cryptocurrencies and digital finance.
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