Aston Martin Aramco Formula One Team has formalized an exclusive multi-year partnership with Glenfiddich®, renowned single malt Scotch whisky, combining their respective legacies of innovation and excellence. This partnership will begin at the Las Vegas Grand Prix, celebrating a collaboration focused on design, craftsmanship and commitment to performance.
Glenfiddich® has explored its archives to highlight a rare cask from 1959, marking Aston Martin's first entry into F1 that same year. This unique whisky, bottled in a commemorative edition, illustrates the expertise of Glenfiddich® and its ability to push the boundaries, just as Aston Martin continues to do in motorsport. This tribute strengthens the link between the two brands, symbolizing a common quest for innovation and quality.
The partnership also aims to enrich the F1 fan experience through exclusive activations and captivating stories, combining the worlds of luxury, sport and art. From 2025, this alliance will expand to unrivaled experiences, redefining standards in their respective fields.
Since 2000, Glenfiddich® has cemented its position as the most awarded single malt Scotch whisky, while Aston Martin continues to embody luxury and performance in motorsport. This collaboration marks an important milestone for these two timeless icons, resonating with their commitment to innovation and excellence.
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Lawrence Stroll, Executive Chairman of Aston Martin Aramco Formula One Team, said:
”At Aston Martin Aramco Formula One Team, we continually push the boundaries to set new standards, and Glenfiddich® embodies that same spirit of perfection and innovation. The Las Vegas Grand Prix is the perfect opportunity to launch our partnership, and we are excited to offer fans an unforgettable experience that transcends both the circuit and the world of whiskey.”.
For his part, Brian Kinsman, Malt Master, Glenfiddich®, declared that “The synergy between Glenfiddich® and the Aston Martin Aramco Formula 1 team allows us to innovate in exciting ways. This rare 1959 bottling exemplifies our shared commitment to excellence and passion, with every detail refined to reflect the intensity of the Glenfiddich® signature, balanced by the bold spirit of Aston Martin.”
Glenfiddich® and the Aston Martin Aramco Formula 1 team encourage a responsible attitude towards alcohol. You should never drink and drive.
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