Olympic Games. Ambassadors, outfits, ceremony… LVMH is investing in Paris 2024, and after?

On the occasion of the Olympic and Paralympic Games, the world number one in the luxury industry, LVMH, invested in sport for the first time in this form. Partner of Paris 2024, supporting several athletes including Léon Marchand and Antoine Dupont, the French group has been active and visible. New partner of Formula 1, LVMH could become discreet again on the Olympic scene, while the Arnault family, majority shareholder, invests in football via Paris FC.

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It was the first time. On the occasion of the Paris 2024 Games, the world number one in the luxury industry, the French group LVMH, has invested in sport. “Houses in the LVMH group were already doing it, like Louis Vuitton or Tiffany. But it was the first time that the group signed a partnership in its own name.we say at the luxury group.

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If LVMH had not communicated the budget allocated to the Paris 2024 Olympic and Paralympic Games, it will not give figures on the impact. Especially since apart from the exhibition aspect and…