after Hamilton, another big change announced at Ferrari

Change at Ferrari! The Scuderia made a big announcement by formalizing the signing of a multi-year partnership with IBM, which will become a “premium partner” of the Italian team from January 2025. Ferrari is banking on this collaboration to innovate in commitment and experience of its fans, on and off the circuit. Lorenzo Giorgetti, director of racing revenue at Ferrari, assures that it will provide “unprecedented experiences” which will allow fans to obtain unprecedented access to the world of the Scuderia.

A change for the fans

IBM will also contribute to Ferrari's digital transformation by modernizing its digital operations, as explained by Jonathan Adashek, vice president of marketing and communications at IBM. “By bringing together its passionate fan base, historic reputation and the latest innovative data and analytics solutions, Scuderia Ferrari HP is uniquely positioned to increase its global engagement while modernizing and expanding its digital operations ,” he said. This partnership with IBM complements the agreement signed earlier this year with HP, now title sponsor of the team, whose logos have appeared on the SF-24s since the Miami GP.

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