After being a partner of the Paris 2024 Olympic and Paralympic Games, LVMH announced, Wednesday October 2, jointly with Formula 1 (F1), a global partnership from 2025 for a period of ten years.
The group of French billionaire Bernard Arnault thus joins in the automotive discipline – whose franchise is held by Liberty Media – sponsors such as DHL, Heineken, MSC Cruises, Pirelli and Qatar Airways.
According to a source close to the matter at Agence France-Presse, the amount of this partnership between F1 and the world number one luxury company is “less than 100 million” dollars (90.5 million euros).
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The presence of LVMH, owner in particular of the Louis Vuitton brand and numerous wines and spirits, will be seen “through hospitality, tailor-made activations, limited editions and exclusive content”according to the press release. Details will be revealed in early 2025, it is specified.
If the group’s brands (Louis Vuitton, Tiffany, Tag Heuer, etc.) are already present in sports competitions, this is only the second time, with the Paris 2024 Olympic and Paralympic Games, that LVMH has signed a sports partnership in its proper name.
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