As Formula 1® prepares to celebrate its 75th anniversary in 2025, LVMH and Formula 1 today announce that LVMH will become a global partner of Formula 1 starting in 2025 as part of a 10-year agreement in in which several emblematic LVMH Houses will be involved: Louis Vuitton, Moët Hennessy and TAG Heuer.
At a time when Formula 1 is establishing itself as a true cultural phenomenon, at the crossroads of sport and entertainment, arousing general enthusiasm, this unprecedented agreement between the world leader in luxury and the queen discipline of motorsport will be launched in start of next season. Combining the values of creativity and excellence of the LVMH group and those of innovation and high performance of Formula 1, this partnership will bring together the best of these two worlds. It will offer unrivaled experiences combining thrilling sport and refined lifestyle, wheel-to-wheel racing and ancestral know-how to enthusiasts, fans and customers. LVMH and its teams will put their exceptional know-how and entrepreneurial spirit at the service of Formula 1 through hospitality, tailor-made activations, limited editions and exclusive content. LVMH and its Houses have always maintained strong links with the world of sport. With this new partnership, Formula 1 and LVMH look forward to writing new chapters in this incredible story in which each House of the Group involved will bring its expertise, its heritage and its unique know-how. See you in early 2025 to discover all the details of this unique partnership
Greg Maffei, Chairman and CEO of Liberty Media, said: “ LVMH and Formula 1 are two global brands that constantly push the boundaries of creativity and innovation, values dear to Liberty Media. The collaboration with one of the LVMH Houses during the Las Vegas Grand Prix last year won us over, and this is why today we wanted to extend our relationship with the Group, which has become a Global Partner. This merger with LVMH demonstrates the ambition we have for Formula 1: to extend its influence and its influence on a global scale. We look forward to working with Bernard and Frédéric Arnault. »
Bernard Arnault, Chairman and CEO of the LVMH group, added: “The quest for excellence and the passion for innovation, driven by our employees, are at the heart of the DNA of our Houses and of Formula 1. In motorsport as in our industry, from fashion to watchmaking, every detail counts on the path to success. All over the world, in our workshops and on the circuits, it is this desire to relentlessly push the limits that inspires our vision. This is the meaning we want to give to this fantastic partnership between LVMH and Formula 1.”
Stefano Domenicali, President of Formula 1, continued: “Our sport is based on the constant search for excellence, a value that we share with the LVMH group. I am very pleased to announce that this historic partnership will begin in 2025. As Formula 1 continues its global growth, attracting new and more diverse audiences, the scale and power of LVMH make it the ideal partner to elevate the experience of our fans and enhance the heritage of our fantastic sport. This partnership is historic for our two groups and I would like to thank Bernard and Frédéric Arnault for their vision and their commitment which will allow us to realize this project. »
Frédéric Arnault, Chairman and CEO of the LVMH Watches Division, concluded:“In recent years, Formula 1 has become one of the most attractive sports in the world. It is an incredibly dynamic discipline that integrates values that are dear to us, such as innovation, team spirit and performance. For many years, several of our Houses have been involved in Formula 1, whether to create unique experiences or to accompany celebratory highlights. Drawing on their expertise and that of our Group, we wish to strengthen this experiential dimension that Formula 1 offers throughout the world. This partnership is only just beginning and the next seasons promise to be extraordinary. »
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