On the sidelines of the Singapore F1 Grand Prix, LEGO has all Formula 1 fans salivating with a sensational announcement

Good plan news On the sidelines of the Singapore F1 Grand Prix, LEGO has all Formula 1 fans salivating with a sensational announcement

LEGO’s new muse

Who would have thought that LEGO and Formula 1 would go hand in hand? And yet, this partnership has already taken place many times. But this time, it seems that on the occasion of the new F1 2025 season, LEGO intends to put the double bites. It’s in a
press release recent that they announce their partnership with F1 for “bringing younger fans and families closer to Formula 1”.

They explain: “This partnership will bring the world of LEGO and F1 closer together, making the sport more accessible to families around the world, and promoting innovation, technology and engineering, as well as inclusivity and representation.” This partnership should bring a wide range of products for all builders of all ages, in addition to representing the 10 stables Formula 1 present on the starting line. Julia Goldin, Head of Product and Marketing at LEGO spoke about this collaboration: “The LEGO Group is proud to have recreated many F1 cars in brick form in the past, and we believe this new partnership, through LEGO construction play, will help bring this spectacular sport closer to fans.”

She explains that it is important to LEGO that fans can celebrate their passion for the sport, and see the power of creativity and imagination LEGO further enhances the thrill of F1. “We look forward to unveiling everything this partnership has to offer to Formula 1 fans, new and old.”

“Recreating the world of F1 down to the brick”

It’s a sentiment widely shared by Emily Prazer, Formula 1’s commercial director: “The LEGO brick has ignited the flame of creativity and a passion for building in millions of children and adults around the world. Through this partnership, fans will be able to recreate the world of Formula 1 down to the brick, and immerse themselves in the complexity of the technology behind the sport through play.”

To solidify this partnership, and on the occasion of the 75th anniversary FIA Formula 1 World Championship, LEGO will be present at major races throughout 2025, to “bringing the game into the F1 paddock like never before.” A countdown is posted on the official LEGO website to keep fans in suspense.

See the LEGO Mercedes-AMG F1 W14 E Performance set at LEGO