TAG Heuer celebrates its 75th anniversary as Official Timekeeper of Formula 1!

TAG Heuer returns as official timekeeper of Formula 1

As the new Formula 1 season dawns, many changes are on the horizon, not only in terms of drivers and regulations, but also in terms of partnerships. Luxury brand LVMH, owner of prestigious houses such as Louis Vuitton, Givenchy, and Dom Pérignon, becomes a global partner of F1, marking the replacement of Ferrari’s sparkling wine with Moët & Chandon champagne. Additionally, we bid farewell to Rolex, which will no longer be the official timekeeper.

For the historic 75th season of F1, TAG Heuer will position itself as official timekeeper from 2025. The company has rich and deep experience in the field of Formula 1, spanning several decades, and is therefore perfectly trained for this event of exceptional intensity.

Chronographe FORMULA 1 X Oracle Red Bull Racing

TAG Heuer has a long history with Formula 1. In 1969, it became the first luxury brand to put its logo on an F1 car, and in 1971, it sponsored a team for the first time. Since then, the brand has been seen 595 times on the catwalk. In the field of motor sports, TAG Heuer doesn’t just keep time: it makes history.

TAG Heuer made the most precise stopwatch, so it was only natural to use their chronograph watches for timing during the 1950s, at the dawn of F1. In 1971, as Enzo Ferrari stepped down from his role as director of the Scuderia, the manufacturer needed a reliable timing system for its new test circuit, and once again, TAG Heuer was there.

Formula 1 Chronograph

Continuing to support Ferrari, TAG Heuer helped the team win a Manufacturers’ Championship title in 1975 and accompanied Niki Lauda to his first World Drivers’ Championship title. After leaving Ferrari in 1979, TAG Heuer then joined forces with McLaren, fueling one of the longest alliances in F1 history. Six years later, McLaren’s owners acquired Heuer and clad Alain Prost’s 1986 champion car with its new TAG Heuer logo.

TAG Heuer and Formula 1 together embark on a new era as one of the most significant and successful partnerships in sport, perfectly illustrating how sponsorship works. The merger between TAG Heuer and Formula 1 is based on precision, innovative technology and cutting-edge materials, with a successful future for the next decade and beyond.

Good to know

• The importance of timing in F1 : Timing accuracy is crucial to driver and team performance.
• The legacy of TAG Heuer : The brand remains a symbol of excellence in the world of motor racing.
• Watches as status symbols : TAG Heuer watches are often worn by renowned pilots, adding a prestigious aspect to their image.

The future of this partnership between TAG Heuer and Formula 1 seems promising, with innovations and synergy between two areas of excellence.

• Source image(s) : autos.yahoo.com
• Source : https://autos.yahoo.com/tag-heuer-celebrates-75th-formula-183600260.html