Scuderia Ferrari has announced a multi-year agreement with IBM, a leading provider of technology and consulting expertise, effective January 1, 2025.
This partnership brings together two leading companies “who share a love of challenges, innovation, excellence and the pursuit of high performance. Thanks to Scuderia Ferrari's extensive experience in Formula 1 and IBM's cutting-edge technology, the The partnership's goal is to redefine digital transformation as it relates to fan experience and engagement, on and off the race track.”
IBM is therefore not replacing HP, its title sponsor, but will complement it on this “engagement” aspect with fans around the world, for the arrival of Lewis Hamilton, an association which already promises to be major with the largest automobile brand in the world. world.
“Both Scuderia Ferrari HP and IBM believe in harnessing the power of technology to achieve the best results,” indicates the press release.
“The partnership will implement solutions that take fan engagement to a whole new level, transforming the fan experience through innovative technologies, while making the most of the Scuderia Ferrari HP digital ecosystem As the team's premium IT consulting partner, IBM will leverage its expertise and tools to create cutting-edge digital solutions to bring fans to the heart of the action.”
The partnership with IBM will include various initiatives aimed at entertaining Scuderia fans with a high-level interactive content platform, while taking digital accessibility to the next level. Both companies are committed to finding new ways to engage with younger audiences and applying new technologies to ensure a sustainable and inclusive digital future.
Lorenzo Giorgetti, commercial director for the Scuderia, comments: “We are proud to launch this partnership with IBM, one of the world's most prestigious companies offering technology and consulting expertise.”
“Our two companies share values such as the pursuit of excellence and the desire to always push the boundaries in our respective spheres of activity, as well as combining our technology and skills to pursue the highest quality and technology of point.”
“IBM, like Ferrari, is looking for talented people to develop its team and is therefore the ideal partner to bring a new dimension to motorsport enthusiasts and our loyal fans at a time when Formula 1 has never been more popular with young people.”
“The collaboration with IBM will allow us to offer fans of Scuderia Ferrari HP unique experiences that will open the doors of the Scuderia to the outside world, as well as collaborate on many other fronts to create activations that will generate value for both brands.”
Jonathan Adashek, IBM senior vice president of marketing and communications, adds: “In Formula 1, seconds count, whether on or off the track.”
“Scuderia Ferrari HP's ability to quickly deliver world-class insights from its abundant data will only happen through the benefits of technology. By bringing together its passionate fan base, historic notoriety and the latest innovative solutions in When it comes to data and analytics, Scuderia Ferrari HP is uniquely positioned to increase global engagement while modernizing and evolving its digital operations.”
