A new kind of Cycling team, financed exclusively by French VSEs/SMEs, is the “Ma Petite Entreprise” project, whose sponsor is officially Vincent Lavenu since Tuesday. Ma Petite Entreprise is therefore the innovative project of a cycling team sponsored by a coalition of French entrepreneurs. Vincent Lavenu dream of returning to the Tour de France in 2030 with this new training in the making.
Video – Vincent Lavenu at the microphone of Cyclism'Actu during the 2024 Tour
“There are many more small structures than large groups in France…”
Emeric Ducruetone of the creators of the project and manager of bakeries in Savoie, explained the concept to The Team : “More and more managers are cycling, using it as a moment of sharing with other entrepreneurs or of solitude to settle down and make decisions. Before, the leaders' sport was golf, now it's cycling and trail running. There are many more small structures than large groups in France and I find it a shame that they cannot shine in the media. It is also a symbolic way of involving everyone who wishes to participate in a major project without spending a fortune on it.”
On the project site, any structure can make a promise of commitment, ranging from €750 for the “Access” formula to €15,000 for the “Pro” formula. The objective is first to bring together 3,000 structures to create a Conti team, and 10,000 by 2030.”With an average ticket at €2,000, that brings us to €20 million, approximately the budget of Arkéa-B&B Hotels. It's not a promise but the objective we set for ourselves.” explains the founder.
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