It’s an alliance that doesn’t work. The world’s number 2 in spirits, Pernod Ricard, announced a partnership with PSG on Monday, September 2. After the announcement of this collaboration, the group, owner of the famous brand of aniseed-flavored alcoholic beverage, manufactured in Marseille, was the subject of strong criticism from OM supporters. The giant, born from a merger in 1975 between Pernod and Ricard, retains part of its roots in Marseille with the Ricard company, founded in 1932 and whose headquarters still remain in the Phocaean city, recalls the newspaper La Provence.
This partnership will consist of highlighting “the group’s entire portfolio of premium brands. The four-year agreement will begin in the 24/25 season and will cover PSG’s professional teams: men’s and women’s football as an official partner, as well as handball as an official supplier,” the two entities specified in a press release. Pernod Ricard therefore now becomes “an official global partner and will be the club’s sole supplier of champagne and spirits” from the capital.
This announcement quickly set the powder keg alight among Olympique de Marseille supporters, sworn enemies of Paris-Saint-Germain. On social networks, criticism rained down and some even called for a boycott of the brand by launching a hashtag #boycottPernodRicard, which went viral in a few hours. “I just emptied the last drop I had left in the sink. (…)
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