Patented swag. Turkish Olympic shooter Yusuf Dikeç has filed an application with Turkey’s intellectual property institute to protect the commercial use of the pose that made him famous at the Paris 2024 Olympics, his coach said Monday.
“After being informed about many trademark registration initiatives carried out without Yusuf Dikeç’s knowledge, we submitted an application about a week ago (…). Other applications were thus rejected,” said the athlete’s coach, Erdinç Bilgili.
Yusuf Dikeç, a silver medallist in the 10m pistol shooting event, became a global star after images of him shooting in an almost nonchalant manner, with his left hand in his pocket and without protective goggles or a helmet, went viral on television and social media.
A pose copied by many athletes
Many athletes have copied his pose after winning an Olympic medal, including Swedish pole vault star Armand Duplantis. Chelsea striker Nicolas Jackson also imitated him on Sunday when celebrating a goal in the English Premier League.
A number of products, including T-shirts, mugs and mobile phone cases, featuring his seemingly nonchalant yet confident pose have been put on sale, Turkish state news channel TRT Haber reported.
Contacted, TürkPatent, the Turkish institute responsible for protecting intellectual property, did not immediately respond. “Some people thought that my hand in my pocket was a sign of arrogance. I do it only to keep my body more stable. You should not look any further,” Yusuf Dikeç confided in early August.
- RMC Sport
