German training CANYON//SRAM will no longer be called that, but CANYON//SRAM zondacrypto from the 2025 season. It is a Polish cryptography company, zondacrypto, which is committed for three seasons with the structure of the Women's WorldTeam, which notably won this year the Tour de France Women with Zwiftthanks to the 30-year-old Polish woman, Katarzyna Niewiadoma. The development team Canyon//SRAM Generation also changes its name and will now be called CANYON//SRAM zondacrypto Generation.
Video – Katarzyna Niewiadoma, winner of the 2024 Tour de France
Zondacrypto, a company that does not only operate in Cycling
The Polish company is not only active in cycling, since it also sponsors a Polish tennis player, Magdalena Frech. Zondacrypto is one of the largest cryptocurrency exchanges in Central and Eastern Europe, with almost 1.3 million active users worldwide. It is therefore not surprising to see the Polish company moving towards women's cycling, in particular towards the team CANYON//SRAMwhere the winner of the Tour de France Women with Zwift 2024 and Women's Walloon Arrow 2024, Katarzyna Niewiadoma.
The reactions of Ronny Lauke et al Przemyslaw Kral
Ronny Laukegeneral manager, CANYON//SRAM : “We are delighted to welcome zondacrypto as one of our key partners starting in 2025. As we evolve as a team, it is essential to partner with partners who share our drive for innovation and ambition . zondacrypto's dynamic approach to digital finance, combined with its vision for the future, makes it the perfect partner to help us push the boundaries, on and off the bike. Together, as CANYON//SRAM zondacrypto, we look forward to blazing new trails and continuing to elevate women's cycling globally.“
Przemyslaw KralCEO of zondacrypto, shared this enthusiasm: “Zondacrypto holds the yellow jersey of the leader of the cryptocurrency sector in the CEE region. We are now racing with the best cycling team in the world, which includes the last winner of the Tour de France Femmes with Zwift. As a brand, we are very committed to supporting women's sport. We are already partners of Magdalena Frech and the Giro d'Italia Women. And now it's time to start running together and achieve many more successes.“