Businesses
Events. The Italian company will participate in the international cultural heritage fair from October 24 to 27. A regular at the event, this is the first time since Covid-19 that she has exhibited at the Carrousel du Louvre in Paris. A return to basics which is already proving fruitful.
- Published on October 14, 2024
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Enzo Beaudet
The international cultural heritage fair is a superb showcase for making your company known to the world. Last year, 331 companies from 11 different countries met to present their know-how to more than 19,000 visitors. Huge visibility for the Asselineau carpentry which will be the only representative of Yonne.
A habit for the company which is experiencing its 6th participation, but a first as an exhibitor for the new general director, Ludovic Charlet. “I know this show because I have already been there as a simple visitor. In two weeks, it will be the first time I see behind the scenes”he announces.
Luckily, the living room fits perfectly into the wishes of the Icaunaise carpentry. Very proud of its heritage products, the sale of these does not represent a large enough percentage of revenues according to the general manager. “Today, heritage represents 30% of our turnover. It’s not enough in my eyes. We will make sure to develop this”proclame-t-il.
A strategic investment
Taking part in this event as an exhibitor represents a big investment. “We paid €3,000 for 5 m²”reveals Ludovic Charlet. A space that will allow the carpentry to showcase two windows, a door and a model of a staircase. “Each piece on display is carefully selected to illustrate the quality and refinement of Asselineau products”repeats the general manager.
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The Asselineau carpentry is moving because it hopes to recover some heritage sites. Indeed, the World Cultural Heritage Fair attracts decision-makers and heritage project managers from all over the world, thus offering a unique platform for establishing valuable contacts. Two weeks before the start, the event is already starting to amortize its cost. “The show has not yet started and it has already brought me a project”boasts Ludovic Charlet.
Originally, the Italian company should have participated in the major exhibition of made in France which takes place at the Élysée on October 26 and 27. But she gave her preference to the international cultural heritage fair for its greater visibility.
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