What can we learn from this comparison?
The 2016-2022 period showed stability in the ranking, dominated by the United States and Austria. Austria derived a large part of its 43.6 million skier days from international tourists, representing almost 60% of its clientele. This dependence on foreign tourism proved to be a weak point after the health crisis, when international flows fell drastically.
On the other hand, France, despite its third place with 40.7 million skier days, already relied on a strong base of national visitors, representing 60% of its attendance. This characteristic allowed France to better resist the COVID-19 crisis and surpass Austria in the ranking for the 2023-2024 season, becoming the second most visited country with 51.9 million skier days. .
Japan and Italy retained their respective places of fourth and fifth, although Japan, with its 26.6 million skier days, saw rapid growth before the pandemic, fueled by an international Asian and Australian clientele. .
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