Last week, just hours after the Palisades fire broke out and ravaged thousands of acres in Los Angeles, Kim Kardashian’s Skims brand released a series of posts about the company’s winter sales. business on social networks. Given that Kim and most of her family reside in Los Angeles County, you’d think the social media team would have been more sensitive to what’s happening in their area. Unfortunately, mistakes were made, and the brand seemed out of touch with reality, just like Kim (even though she probably wasn’t the source of these sales alerts). To address this, Skims announced it would donate clothing, underwear and other necessities to fire victims.
Kim Kardashian’s clothing brand SKIMS is donating clothing and other essentials to families affected by the Los Angeles wildfires, which devastated large portions of the region this week.
“We made a donation to the Los Angeles Fire Department Foundation to provide critical resources to the heroic first responders protecting our city,” the reality star and entrepreneur wrote on her Instagram Story on Friday. “Additionally, we are making a significant donation of underwear, clothing and socks to Baby2Baby to help those who have been displaced by the fires.”
Baby2Baby is a nonprofit organization that provides diapers, clothing and other basic necessities to children in need.
“As our community faces the destruction caused by the Los Angeles wildfires, our hearts go out to all those affected, and we are committed to helping during this difficult time,” Kardashian, 44, added in another slide of his story. She also encouraged her fans to donate to the cause.
“Together we can bring hope and comfort to those who need it most,” she stressed.
Her announcement comes after she was criticized for being “out of touch” while promoting her winter SKIMS sale this week.
Kardashian and her family were not in immediate danger when the initial fire broke out Tuesday, as they live in the Calabasas and Hidden Hills area of Los Angeles, located northwest of the Palisades.
[Source : Page Six]
At first I honestly thought Kim was criticized for donating underwear, but actually it was about the sale alerts. People tend to see the negative side of Kim and her family, but these donations from Skims will help. Many people have lost everything, and having clean underwear and a new pair of sweatpants can bring some comfort, don’t you think? Additionally, according to TMZ, most of the Kardashian family had to evacuate Hidden Hills, the gated community where many of them own homes.
Photos provided by Kim’s Instagram account.
In conclusion, this event raises questions about the social responsibility of brands and influential personalities, especially in times of crisis. How might this type of situation influence the public’s perception of companies and their actions regarding social responsibility?
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