This January 9, 2025, the trial for domestic violence of host Stéphane Plaza begins. M6’s flagship real estate specialist created a network of agencies in 2015, playing on its popularity. The brands that bear his name are sometimes torn between the desire to keep the matter quiet and questions from their customers.
“Hello, I have a rather special question…” Is the trial of Stéphane Plaza for domestic violence bad news in the eponymous real estate agencies? In the region, the managers of the brands which are part of the association of the famous presenter of real estate research shows are divided.
An embarrassing situation
We contacted around fifteen agencies among the twenty in Hérault, Gard, Aude, Lozère, Aveyron and Pyrénées-Orientales. Taboo is often king: “We won’t tell you anything, nothing, nothing!”
But some managers tell us that the matter bothers them: “It’s certain that ethically, we can do better. Afterwards, the people who come, obviously it doesn’t bother them. But when I think about it, I say to myself that it’s not great, that’s for sure “. A Hérault manager emphasizes that her brand has nothing to do with the legal setbacks of the ex-M6 star: “We remain a very free agency. Whatever we think about it, we have not received any instructions on the conduct to take from up there. We are not going to discuss it with clients, and we keep our opinion to ourselves, It’s common sense.”
No impact
For most of these brands, the trial had no impact on their business. A question that will have to be asked again depending on the outcome of the trial. “When the affair came out, a year ago, people came just to ask us questions, to find out if we had any information on it, a manager from Aude tells us. But since then it has calmed down.”
-Some customers even came to express their support for Stéphane Plaza in an agency in Gard: “They were an elderly couple. They told us that they liked his shows, that he was great as a host. It’s certain that the fans are less careful. Maybe they confuse the agency with Stéphane Plaza, we have no opinion on it. We must let justice do its work.”
On the Stéphane Plaza real estate website, the network proudly claims its status, for the fifth consecutive year, as Best agency of the year according to a study (4,500 reviews) by In Marketing Survey SL.
The page has changed somewhat since 2015, as evidenced by the Way Back Machine archives. The photo of Stéphane Plaza is placed lower, it is also smaller. Maybe the presenter sells less now. The fact remains that Stéphane Plaza, whose trial begins Thursday, has not been convicted and is presumed innocent.
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