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these messages from Justin Baldoni which reveal a smear campaign against the actress

In her complaint for “sexual harassment”, Blake Lively especially mentioned that a defamation campaign had been launched by Justin Baldoni against her. And evidence from the “New York Times” could well prove the “Gossip Girl” star right.

If she finally decided to file a complaint, more than a year after the acts of “sexual harassment” that she accuses of Justin Baldoni, it is above all because Blake Lively got her hands on compromising conversations between the actor and his communications team. According to certain messages distributed by the “New York Times”, the director of “Jamais Plus” would have indeed led a defamation campaign against the main actress.

Frightened by the idea that Blake Lively could harm the success of their film (if she were to publicly denounce what she had accused him of in private – sexual harassment), Justin Baldoni quickly surrounded himself with a team of communication in order to protect his reputation and, at the same time, harm that of the “Gossip Girl” star. Furthermore, Blake Lively is not only suing Justin Baldoni but also six other people including public relations managers Melissa Nathan and Jennifer Abel.

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It is the messages exchanged between these people over the months, between May and August 2024, which form the basis of the case.

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“We can bury whoever we want”

Last May, Justin Baldoni started to worry. “We should come up with a plan IF EVER she does something like this when the movie comes out,” he reportedly wrote to his publicist, Jennifer Abel. “The plans reassure me. “And it's up to her to convey to Melissa Nathan – whose former clients include Johnny Depp, Drake and Travis Scott: “He wants to feel that she can be buried at any time.”

Justin Baldoni and Blake Lively on the set of “Jamais Plus”, in 2023, after the screenwriters’ strike in Hollywood.

Peterson Christopher/Splash News/ABACA
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© Peterson Christopher/Splash News/ABACA

“You know very well that we can bury whoever we want,” the public relations expert would have responded. “But you know we can't send you everything we plan to do, that would get us into a lot of trouble. We cannot write that we are going to destroy it. Imagine that a document detailing everything he wants to do lands in the wrong hands. »

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But between doubts and guilt, the actor who made himself known in “Jane The Virgin” sometimes worries: “How will we be able to prove that we did not cause all this – it seems like we are trying to take it down. » And the rest of the team reassures him by affirming that the accounts deployed online are all “untraceable”.

“That’s why you hired me, right?” »

By mid-August, right in time for the release of the film, public opinion on the internet sides with the director and everyone points the finger at the behavior of Blake Lively, accused in particular of not mentioning the main cause of his film – domestic violence – to, on the contrary, praise his relationship with Ryan Reynolds or his brand of alcoholic drinks. As the “New York Times” writes, supported by messages, Justin Baldoni’s team is delighted.

“Wow, you outdid yourself on this one! » says the publicist, Ms. Abel, referring to an article in the “Daily Mail” headlined “Is Blake Lively about to be HATED? “. “That’s why you hired me, right?” I’m the best,” Melissa Nathan responds.

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