Par
Léo Gautret
Published on
Dec 21 2024 at 5:10 p.m.
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That’s what we call a hell of a publicity stunt! Supercar Blondieglobal star of social networks, highlighted the talents of a concession of Châtillon-en-Vendelais (Ille-et-Vilaine), small town located near Vitré.
The Pays de Vitré garage breaks through on TikTok
At the head of garage Negomobil, Fabrice Planchais still can't believe it. “It’s the biggest global influencer in the automotive field. The Australian star notably has 60 million subscribers on Facebook, 21 million on YouTube, 20 million on TikTok and 17 million on Instagram. Sometimes accompanied by celebrities such as Lewis Hamilton or David Guetta, Alex Hirschi, aka Supercar Blondie, presents luxury cars, sports cars and prototypes in his videos.
She and her teams spotted the videos posted on social networks by the Ille-et-Vilaine company.
Since the beginning of the year, we have been active on social networks, particularly on TikTok. We primarily post car cleaning videos and this has generated 12,900 subscribers and over 22 million views to date.
“We thought it was a hoax at first”
Some of these videos, “satisfying” to watch, caught the eye of Supercar Blondie. “Our videos on desticking – removing stickers stuck on vehicles – caught his attention,” rejoices Fabrice.
@negomobiloccasions Satisfactory removal of a sticker on a Dacia Stepway and major removal of a sticker on a Fiat 500 #satisfying #cleantok #clean #oddlysatisfying #destickage
♬ son original – Negomobil Occasions
A “surreal” situation for Fabrice and the entire team of this family business created 30 years ago.
“We thought it was a hoax at first, but no, it was really her and her team,” marvels the dealer.
Four garage videos shared
The Australian influencer's team told Negomobil that she would post “initially”, four videos from the Breton garage in the coming weeks.
The first was posted online on last November 30, with a link to the local dealership's TikTok channel. She was viewed 2.2 million times since its publication.
Enough to give a serious spotlight. “We didn't think that our videos made in Châtillon-en-Vendelais could be viewed on the other side of the world! These are the joys of the internet and globalization. »
And perhaps the start of a new Breton success story.
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