Relayed on social networks this summer, the term “brat” was elected word of the year by the British Collins dictionary, this Friday, November 1, 2024. But what does this English term refer to?
“Dirty brat” or “brat”, this is what the term “brat” means, elected word of the year 2024 by the British Collins dictionary. Relayed throughout the summer on social networks, the word was diverted from its original meaning to become a real expression.
Popularized by Charli XCX
With the release of his album in June 2024, titled Bratsinger Charli XCX brought the term to the forefront, giving it a whole new definition. According to the Collins dictionary, the word, initially pejorative, would today be used as an adjective for “characterize a confident, independent and hedonistic attitude”.
The album was quickly a success and “brat” became a “cultural phenomenon that resonates with people globally“, says the dictionary. During the summer, the neon green color of the album cover floods social networks and the term becomes a reference to a real “lifestyle“, a “aesthetic“. Summer 2024 becomes “brat summer”.
In the words of the British pop star, a “Brat” is “a slightly messy girl, who likes to party and who does things that are a bit stupid sometimes. She feels like herself […] she is honest, brutal and unstable.”
“Kamala is brat”
“Kamala (Harris) is brat” Charli XCX had declared on X after Joe Biden's withdrawal from the presidential election race. Support that the Democratic candidate did not hesitate to put forward in her campaign. Shortly after this statement, Kamala Harris' official campaign X account took on the green color, very recognizable among Generation Z.
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