She is the woman at the helm of many French reality TV successes: Loft, Star Academy, and now, Culte, the exclusive Prime Video series, released this Friday, October 18. Alexia Laroche-Joubert has invested body and soul into her work for a long time. It is not he who brings her to life, but quite the opposite.
Passionate, committed, innovative and visionary, it is to her that we owe our greatest references in French reality TV. Including the very first: the Loft. A revolution which allowed the arrival of numerous programs subsequently, having also left their mark on the French: Star Academy, Secret Story, Koh-Lanta…
The arrival of reality TV in France
The French have in fact discovered the principle of being able to legally observe young people, locked in a house, cut off from everything, and to follow their love stories, their shouting matches, their excesses every day. It’s called reality TV, and will become an undeniable hit.
This brand new concept arrived in France, reality TV fans owe it to Alexia Laroche-Joubert, an avant-garde producer, who led a real revolution. The Loft, among other flagship programs, is her. She also admitted to our colleagues at Paris Match on this subject: “I was a warrior, I had a knife between my teeth. It’s not so much that I wanted to succeed, it’s that I absolutely wanted to do this program.”
The Cult series reveals more about its producer, Alexia Laroche-Joubert
If the Culte series reveals the underside of the Loft, it also allows us to discover the vision of Alexia Laroche-Joubert, called Isabelle de Rochechouard in the program. However, the series does not tell the story of her life, which the producer appreciated.
She explained to our colleagues from Paris Match: “It’s not a biopic. And fortunately, because at the time, my life was boring. I was married, I was going to have a child, everything was calm. I do tai chi, I always go to bed before midnight, I have never drunk or smoked“. A lifestyle that could certainly be considered boring for some, however, did not prevent her from living at 1000 miles per hour to realize her ideas, which subsequently led her to immense success.
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