Images of the flames devastating everything in their path in Los Angeles are going around the world. The famous Californian city and its region have been under the yoke of major forest fires since January 7 which have already caused the death of 25 Americans. With 37,800 hectares up in smoke, more than 12,000 homes destroyed and thousands of people evacuated, these fires, which firefighters are struggling to combat due to particularly violent winds, could become the costliest ever recorded in the United States with a toll ” estimated at $275 billion “. And this catastrophe has repercussions on… the music market. In the emotion aroused by the drama, while Laeticia Hallyday saw her house being ravaged like many other celebrities, Beyoncé decided to postpone the big announcement that she was to make on January 14 and donated 2.5 million dollars for the victims. For his part, The Weeknd postponed the release of his new album “Hurry Up Tomorrow” and an artist then unknown to the general public saw her one and only album rank number one on iTunes, following a chain of solidarity which takes over TikTok.
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A reality TV star
Little identified in France, Heidi Montag, that’s her name, is best known in the United States for having participated in the reality TV show “Laguna Beach: The Hills”, broadcast on MTV between 2006 and 2010. To surf on her popularity, the singer published the album “Superficial” 15 years ago, made up of electro-dance pop tracks in the style of Lady Gaga with whom she even collaborated on a song produced by RedOne: “Fashion”, covered by the popstar for the soundtrack of the film “Confessions of a Shopaholic” (2009). Passing unnoticed at the time, Heidi Montag’s record is now in the international spotlight following the tragic fire of her home. “ A home is not just a place for material things. It’s a place where we form a family. A place where you live and love. A place of refuge from the world. We will rebuild and it will take time » lamented the artist on his Instagram account, followed by 1.1 million subscribers.
“Thank you for your incredible love and support”
Her husband Spencer Pratt then had an idea: ask Internet users to listen to and buy the album “Superficial” to allow them to receive more royalties. And it works! His call resonated on TikTok, where the song “I’ll Do It” – which has nearly 70 million streams – is a hit in an accelerated version called “sped-up”. As a result, the song sits at the top on iTunes in several countries including the United States, the United Kingdom, Canada, Australia, New Zealand, the Netherlands, Sweden and Norway. According to Billboardthe album “Superficial”, number one in 13 countries, saw more than 6,000 sales in three days and recorded a 740% boost in listening on streaming services on American soil. “ If it maintains its performance, “Superficial” could debut on the Billboard 200 next week, which would be its first appearance on the chart » notes the magazine.
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While other titles like “Superficial” and “Go Harder” are experiencing renewed interest, Heidi Montag is overwhelmed by the phenomenon. “ Thank you for your incredible love and support of my music and for rallying behind us during these devastating times » confides the mother of two boys, moved, in a video on TikTok. In this spirit, a reissue of the album “Superficial” has just been released on streaming services with 17 bonus tracks, some of which are signed… by the LP singer, credited on “I”ll Do It”! A remix of the title by Leondis is already a hit on social networks, while an official clip has just been posted on YouTube This story, which we hope has a happy ending, pushed the singer’s husband to change his bio on. Instagram: “ Married to a Number 1 Pop Superstar in 13 Countries ».
